Annabelle 2 a.k.a Annabelle: Creation is gonna hit theaters next weekend and if that isn’t enough to get you excited, then this will. New Line Cinema is handling its Conjuring and shared horror movies universe very smartly and has figured out a way to bring more people to theaters. Critics already loved Annabelle 2‘s earlier screening and New Line Cinema is anticipating a huge turnout at the theaters. Therefore, they have come up with an ingenious marketing strategy. New reports reveal that they are planning to show an exclusive 4-minute preview of IT ahead of screening Annabelle: Creation.
Trailer Track reported this earlier that a 4 minute 12 second IT preview is going to be shown before screening Annabelle 2. IT full-length trailer was nothing short of stunning and was received extremely well. So now the horror flick fans will get the taste of Stephen King’s highly anticipated novel adaptation at the screening of Annabelle: Creation. However, don’t bank on catching that exclusive preview online since the studio announced that it won’t be released online. In other words, you’re gonna have to buy that ticket and watch Annabelle 2 next weekend.
Andres Muschietti’s IT is going to hit theaters next month and its a great marketing strategy by New Line Cinema to show exclusive IT footage just weeks before its official release. Annabelle 2 is going to be a hit since it has an impressive and rare 100% rating on Rotten Tomatoes and as we mentioned earlier that critics “Loved It”. It seems that Halloween will come early this year all thanks to Annabelle: Creation and IT. Stay tuned for more and latest Hollywood News.